The book childhood poverty and social exclusion: From a Child's perspective By Tess Ridge, describes how poverty affects a child education where the family cannot afford to buy the children school uniforms. Therefore, some of the children are not able to go to trips organised by the schools or even attend schools at all.
As clothes is one of the necessities in one's life other than food and accommodation, we as adults have to ensure that this necessity is met with whatever means.
Children from the day they are born are growing exponentially physically and mentally every year till they are 18 years of age. Therefore, parents usually pass down their first child clothing to their second and subsequent children or even give away to their families and friends. Adults will never deprive their children of anythings ranging from food, education to clothes. As can be seen in Malaysia as well as in many countries, children's related industries are growing and those who managed to find a niche market for children will sure able to generate a handsome return.
In Malaysia, we have so many retailers in kids wear. From the conventional brands such as kiki lala, ladybird to the more upper markets such as gap kids, guess kids, zara kids, etc where they have their own boutiques and retail lots. Even Hallmarks are having their kids wear niche.
However, I always agree that children grow at a rapid rate and therefore, their wardrobes have to be changed frequently. Unless for those who come from a wealthy family, I believe that we should not invest unnecessarily on children's wear. Every year, during festive seasons, children's clothing department will always be packed with adults choosing and fitting their children with the new wear to celebrate the occasions. However, given a choice, I am sure that they will still flourish their loved ones with new and decent clothes but at a more affordable price. Branded wear is nice and feels good to have, however, it would be nicer if the children grow up to own and possess them through their own effort and means.
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